Featured Content

The Ultimate Agile Reading List

This ‘Ultimate Agile Reading List’ intends to present a collection of the most interesting articles and books from around the topic of Agility, design sprints, scrum and lean, to help you on your way to bringing more Agility into your own company.


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Free Agile For Business Workshop

This workshop gives an insightful introduction to Agile with hands-on simulations to apply Agile processes to your own business. Register for your place today.


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What Is Agile?

How can legacy businesses break out of their bureaucratic habits which are slowing them down and enable themselves to prepare for the future? We at LHBS believe that becoming more Agile is the best way to cope with an increasingly volatile, uncertain and complex world.


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Strategy Consultant

We are looking for a Strategy Consultant to join our team in Berlin.


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Marketing Strategy Trainee

We are looking for a Marketing Strategy Trainee (3-6 months) to join our team in Berlin in February 2016.


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Strategy Traineeship

We are looking for Strategy Trainee (3 months) to join our team in Berlin


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GlossyBox: How to Potentially Evolve a Subscription Model

GlossyBox, a beauty product subscription service, has recently expanded their business model by introducing a magazine into their monthly box of curated beauty products. The service stems from targeting consumers of beauty products through adding an appealing subscription service to an important aspect of the beauty and cosmetics industry: product sampling (Discovery Marketing). 


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Insight & Inspiration Snapshot June 2015

LHBS continuously tracks changes in people, markets and technology to deliver curated and customized information to different organisations. With a team of researchers collecting data on a daily basis for the Inspiration-Hub– a digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.


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Planning with Data

In our one-day workshop we want to explore how we as Planners, can effectively use search, user, and performance data from easy-to-access platforms such as Google and Facebook to uncover data-driven consumer insights. Learn how to incorporate ad-hoc research tools into your everyday work to build your strategic recommendations and drive creative work.


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Untalk Review – Max Kickinger ‘Selling the Invisible’

For the 9th Uncomfortable Talk, LHBS invited Max Kickinger, a sound experience designer and brand consultant from Vienna’s Raven and Finch.  

 


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The Power of Unlearning – Joanna Bakas at Golden Hammer

Our industry has become obsessed with learning over the last few years. We love to talk about the age of acceleration, complexity and the need to learn new tricks. But what is holding us back is our ability to unlearn some generally accepted paradigms, ways of doing and thinking. 


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Favourite Reads of June 2015

Our 'Favourite Reads of the Month' consider important and useful articles for the work at LHBS. It is also a list of recommendations for anyone else seeking to develop their knowledge of the intersection of business, culture and technology.


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Insight- and Inspiration Snapshot May 2015

The Insight-Snapshot and Inspiration-Snapshot are two LHBS formats we´re using to publish on a monthly basis a selection of the most interesting insights and inspiration straight from our Inspiration-Hub. 


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Favourite Reads of May 2015

Our 'Favourite Reads of the Month' consider important and useful articles for the work at LHBS. It is also a list of recommendations for anyone else seeking to develop their knowledge of the intersection of business, culture and technology:


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Uncomfortable Talk – ‘Selling the Invisible’

Please join Max Kickinger & LHBS on the 18th of June for another Uncomfortable Talk in Berlin.


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Making Innovation Happen – Stefan Erschwendner at Good School

Stefan Erschwendner, Managing Partner of LHBS, had the opportunity to speak at the Good School’s ‘Camp Digital’ on the topic of “Making Innovation Happen,” where he elaborated on the idea of innovation as well as its implementation inside of an organization.


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Young Women: Consumption

LHBS constantly collects signs of changing behavior in culture, markets, and technology. One of the key demographics involved in these changes is young women. For the third part of the LHBS series about young women, we have focused on consumption.
 


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Insight- and Inspiration-Snapshot April 2015

We have recently developed two new formats: Insights-Snapshot and Inspiration-Snapshot which we will use to publish on a monthly basis a selection of the most interesting insights and inspiration straight from our Inspiration-Hub.


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Stefan Erschwendner at ‘ADC YOUNG TALENTS’ Congress

"Creating the digital hype" is the slogan of this year's ADC Congress 2015 in Hamburg. The harbingers of a new communications era are visible everywhere. The question of what content you must generate to draw the masses on its own platform is omnipresent.


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Favourite Reads of April 2015

Our 'Favourite Reads of the Month' consider important and useful information for our everyday work at LHBS. It is a list of recommendations for anyone else seeking to develop their knowledge of the intersection of culture, business and strategy.


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“A Journey Towards Innovation” with HERMA

All companies, regardless of industry and size, are faced with the imperative of innovation. Often, it requires a fundamental change in how organizations are structured and how they operate– and this change starts at the top. At LHBS we believe that inspiration, and often disruption, often comes from looking outside your own industry.


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#momwasright: From Insights to Execution

We work a little differently than other companies in the creative service business. We don’t have departments. All our projects are carried out in full collaboration and co-creation with our clients. Our strategies are actionable ideas rather than models and theories. The #momwasright digital campaign that we created with Beiersdorf’s Digital Team for NIVEA is one example of our working principles in action.


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Joanna Bakas – Announced to the ‘GOLDEN HAMMER’ Jury

Joanna Bakas, Managing Partner of LHBS Berlin is officially announced to the jury of this year´s Golden Hammer international advertising Festival 2015. The Festival Jury features well- known industry players from 12 European countries. This year’s festival will run from 9 to 11 June in Jūrmala/Latvia.  


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Young Women : Relationships

By constantly collecting the signs of changing behavior in culture, markets, and technology, LHBS has done extensive research into one of the key demographics involved in these changes: young women. What follows is the second installment of research into this demographic, in which we focus on the theme of Relationships as a significant factor in what is driving values and decisions of young women today.


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Stefan Erschwendner at Camp Digital

"Digital pressure refueling" is the theme of this year's Good School Camp Digital. Stefan Erschwendner, Managing Partner of LHBS, has been invited to share his thoughts.


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Favourite Reads of March 2015

Our 'Favourite Reads of the Month' consider important and useful information for our everyday work at LHBS. It is a list of recommendations for anyone else seeking to develop their knowledge of the intersection of culture, business and strategy.


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Young Women: Work and Career

LHBS constantly collects signs of changing behavior in culture, markets, and technology. One of the key demographics involved in these changes is young women.

Through researching what is driving values and decisions– and therefore needs– of young women today, some of the most significant factors at play are perhaps found in their prevailing attitudes towards work and career.


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Inspired by Scott Galloway: The Four Horsemen

During the 2015 DLD conference in Munich Scott Galloway spoke about the four most dominant companies in digital and made predictions around who will increase and who will decrease in value and influence in 2015. “The Four Horsemen” Amazon/Apple/Facebook/Google, are the most dominant tech companies with a higher combined market cap than the GDP of South Korea. We are deeply impressed and inspired. Watch the video.


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Think Jobs-to-be-Done

At LHBS we believe in putting the user at the heart of everything we do. One approach that has proven very helpful in doing so is the Jobs-to-be-Done framework as proposed by Clayton Christensen. Christensen’s JTBD framework helps us to shape and innovate our client’s marketing and products around the user’s needs and motivations — putting our clients front and centre of user’s consideration set. To share our expertise and learn from the experiences of like-minded thinkers, we invited the 3rd JTBD Meetup to our office space in Kreuzberg, Berlin, this week.


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Consumer Protagonists

LHBS constantly tracks change and collects signs of changing  behavior in the areas around people, markets & technology.  On the basis of signs published in our  Inspiration-Hub  in the past few months, we have identified several themes  that all fall under one bigger idea.


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Jobs To Be Done Berlin Meetup hosted by LHBS

On the 25th February  LHBS and #JTBD will come together to create the 3rd Jobs To Be Done Berlin Meetup (#JTBD). In this informal Meetup we are looking forward to connect anyone who’s interested in the #JobsTo Be Done  framework and learn from each other.  

 


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Reading list for Innovation Strategists & Consultants

At LHBS, we believe in the diversity of people and the creative clash of perspectives and backgrounds. We believe that this diversity is key to developing better and more robust ideas and strategies. We like to call this explosive collaboration. To utilize these diverse backgrounds we think it’s equally important to have a common base. You could see us as a collection of generalists with expertise in specific fields.


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The Toolbox Series: The Success of Need Seekers

In the wake of the financial crisis and the digital disruption of legacy business over the last five years, innovation stands out as a top priority for every company. Driving this disruption of traditional business are two factors: the rise of digital (companies like Google, Facebook and Uber) and aggressive global expansion of Chinese companies (such as Alibaba, Xiaomi and Tencent).


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How storytelling becomes brands’ powerful playground

Brands recognize the potential of storytelling, and start shaping the way they tell their stories to fit in with the new touch points available to them. Brands are becoming publishers—no matter what they do—as storytelling presents an effective tool to develop customers engagement in a beautiful and playful way.


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As You Like It

We would like to present our second theme that follows Meaningful Relationships and that is:  As you like it

Brands are setting the stage to create our own unique and customized experience – we can have it the way we want it. It’s all about experiencing the reality based on our personality, our behavior and our needs.


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Uncomfortable Talk – Ali Mahlodji

On the 29th October 2014 our guest was Ali Mahlodji, CEO of whatchado, one of the most successful start-up´s in Austria. Ali, is citied as the epitome of success. Yet nobody talks about the rocky history of start ups and about their many failures. In his talk he illustrates that failure is an integral part of success and that by doing things wrong, you learn just as much as doing it right, even more. 


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Yearning to discover reality

On the basis of signs published in our Inspiration-Hub in the past few months, we have identified several themes that all fall under one bigger idea: Meaningful Relationships. We would like to present one of the themes that follows Meaningful Relationships and that is: Yearning to Discover Reality.


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Steffen Stäuber at EHI Marketing Forum 2014

Steffen Stäuber, Managing Partner at LHBS Berlin will outline “How you set up your marketing for the challenges of tomorrow” in his presentation at this year's EHI Marketing Forum 2014. The EHI is the leading conference on Retail Marketing in Germany, taking place November 25.-26., 2014 in Cologne. 


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Uncomfortable Talk: “How we lost our focus while everyone was celebrating”

Please join Ali Mahlodji & LHBS on the 30th of October for another Uncomfortable Talk in Berlin.


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