Uncomfortable Talk - 'Selling the Invisible'

Please join us for an inspirational talk and discussion about selling the invisible on the 18 of June 2015, 7PM

About our guest:

Max Kickinger is the founder and CEO of Raven and Finch, an award-winning music and sound experience design consultancy and production house based in Vienna, Austria. The consultancy shapes sound identities and enhances brand value through music and sound experiences. They work for brands like Audi, Libero, Swarovski, Bogner and Adidas. They are Red Dot Communication Design Winner for Libero Russia Soundbranding.

About the talk:

Max is going to talk about the challenges that arise from running a business on the foundation of the invisible sound experience design.

Businesses like to measure – sales, time, money, investments, effects, outcomes. Quantifying everything is one of the most profound developments in marketing in the last century. But since marketing became a lot about emotions in the last decades: how do you put a number on something, that is even hard to talk about: music. It is not for nothing, that @@„talking about music is like dancing about architecture“@@ is one of the more discussed quotes on the internet – it has its point. It even gets harder to think about something as intangible as music in a selling and marketing context. 

About the format:

Uncomfortable Talk is a series of provocative and inspirational talks about marketing & innovation and is curated by LHBS. The goal of the Uncomfortable Talk is to acknowledge the elephant in the room, things that worked and even more importantly things that didn't work. What would you do again and what would you never repeat.
In short it's about sharing true learning and sharing a better insight into how things turned out when vision hit reality. It might be uncomfortable but these are the thoughts and the learning that will help us to progress.

RSVP:  https://untalk-sti.eventbrite.de


Stefan Erschwendner at 'ADC YOUNG TALENTS' Congress

"Creating the digital hype" is the slogan of this year's ADC Congress 2015 in Hamburg. The harbingers of a new communications era are visible everywhere. The question of what content you must generate to draw the masses on its own platform is omnipresent. The star-studded ADC Congress deals with this subject–  and  one of the speakers is Stefan Erschwendner, Managing Partner of the LHBS Berlin Consulting.

Stefan Erschwendner will talk about  "Creative opportunities beyond advertising“ at the "ADC YOUNG TALENTS CONGRESS" on the 22nd May 2015 in Hamburg. The needs of businesses of creative services have changed significantly in recent years. They are always looking for more active partners in developing innovative and progressive solutions beyond the boundaries of communication. Stefan will provide an overview of who the new possibilities and creative strategists to create value to businesses and their customers. 

The ADC Festival will take place from 19th to 23rd May 2015 in  St. Pauli, Hamburg. Here is the Keynote presentation of Stefan:


Joanna Bakas - Announced to the 'GOLDEN HAMMER' Jury

Joanna Bakas, Managing Partner of LHBS Berlin is officially announced to the jury of this year´s Golden Hammer international advertising festival. The Festival Jury features well- known industry players from 12 European countries.

This year’s festival will run from  9 to 11 June in Jūrmala/Latvia. The ambitious programme of the 16th Golden Hammer affirms its well-established position as the region's major international advertising festival with a full schedule of seminars and of course a ceremony whose coveted awards are judged by juries of authoritative industry professionals.

The Festival Competition will continue its tradition of rewarding works with particularly creative ideas and originality that grab audiences and make a key contribution to brand value.

This year's Competition categories, thirteen in all, have been made in line with the development of the advertising and media industry, so as to make it more straightforward for applicants to identify the competition category appropriate for their work. Works can be submitted in following categories: Film, Print, Outdoor, Radio, Interactive, Design, Media, Direct, Promo & Activation, PR, Craft and Social.

 


Stefan Erschwendner at Camp Digital

"Digital pressure refueling" is the theme of this year's Good School Camp Digital. Stefan Erschwendner, Managing Partner of LHBS, has been invited to share his thoughts. 

The Good School will offer participants four days of "digital pressure refueling” by offering a overview of fundamental strategic approaches to social media, as well as clear answers to questions surrounding it. As one of this year’s teachers, Stefan Erschwendner will talk about the way companies can create innovations and highlight changes by answering the question “How to integrate the new into the old?” In his lecture he will elaborate on the different types of innovation and implications for the workforce and corporate processes, as well as introduce some learnings from inspiring cases.

The Good School is a school for digital transformation; they give knowledge, skills and inspiration to new media and innovative marketing. Camp Digital is a special workshop for executives from companies, agencies and media. 

Camp Digital is held at The Good School, Hamburg from 21–24 April 2015.


Think Jobs-to-be-Done

At LHBS we believe in putting the user at the heart of everything we do. One approach that has proven very helpful in doing so is the Jobs-to-be-Done framework as proposed by Clayton Christensen. Christensen’s JTBD framework helps us to shape and innovate our client’s marketing and products around the user’s needs and motivations — putting our clients front and centre of user’s consideration set. To share our expertise and learn from the experiences of like-minded thinkers, we invited the 3rd JTBD Meetup, organized by Martin Jordan and Hannes Jentsch, to our office space in Kreuzberg, Berlin.

Andrej Balaz’s striking input presentation and prolonged discussions have inspired us to kick-off a three-part series covering the key fundamentals, interviews and synthesis of the Jobs-to-be Done framework.

The Fundamentals

The Jobs-to-be-Done framework builds around the idea that people don’t just buy stuff, but buy what stuff does for them. This is a radically different approach to marketing and product development as we shift our focus from concentrating not on specific features, but rather the expected outcome.

For Example:

If someone’s job is to quickly satisfy their hunger on-the-go, they may consider a pizza…but also a deli sandwich, a burrito, sushi, or even nothing — preferring to wait for another opportunity to eat. (jtbd.info)

By understanding a user’s job and its context, this framework helps us to translate these understandings into marketing and product development decisions. In order to understand a user’s job, interviewing switchers helps us to highlight the criteria people use to hire or fire a product.

We highly recommend checking out jtbd.info for developing a deeper understanding of the fundamentals of the JTBD framework.

In case you are a JTBD practitioner and would like to share your experience or are interested in using the framework to understand your customers better,  get in contact with us.

 


Jobs To Be Done Berlin Meetup hosted by LHBS

On the 25th February LHBS will host the 3rd Jobs To Be Done Berlin Meetup (#JTBD).  In this informal Meetup we are looking forward to connect with anyone who’s interested in the Jobs To Be Done framework and exchange of best practice experiences.  

The main topic is the  question why people are switching from one product to another?

Customers are not interested in your solution. They are only interested in their problems.  So what job is your product or service solving? Which need is it addressing? 

What is the Jobs To Be Done Meetup?

Deeply inspired by Alan Klement’s New York Meetup  we want to exchange experiences with Berlin practitioners. Which related tools are you using to understand and document your users Jobs To Be Done? How do you apply the framework in product definition, hypothesis validation and design execution? 

Please join us  on the 25th February at 7pm and learn more about why people  hire a milkshake.

For more information about our events, our work  or the Inspiration-Hub, please subscribe to our LHBS Bulletin

 


Steffen Stäuber at EHI Marketing Forum 2014

Steffen Stäuber, Managing Partner at LHBS Berlin will outline “How you set up your marketing for the challenges of tomorrow” in his presentation at this year's  EHI Marketing Forum 2014.  The EHI is the leading conference on Retail Marketing in Germany, taking place November  25.-26.  2014 in Cologne. 

How can your brand sustain in the age of the customer? @@Modern companies create value by not only concentrating on their product, but continuously focusing on what is relevant for the customer@@ in the context of today's world.  Steffen Stäuber will illustrate  with a number of best practice cases, how companies successfully develop in this direction.  Asics Digital In-Store Product Advisor is one example for a brand that delivers a unique retail experience, seamlessly connecting both worlds. 


Uncomfortable Talk: "How we lost our focus while everyone was celebrating"

Please join us for an inspirational talk and discussion about the fact that failure is an integral part of success.

About our guest:
Ali Mahlodji, Chief Storyteller, Co-Founder & CEO of whatchado one of the most successful startups in Austria.

About the talk:
Ali is citied as the epitome of success. Yet nobody talks about the rocky history of start-ups and about their many failures. In his talk he will illustrate that @@failure is an integral part of success and that by doing things wrong, you learn just as much as doing it right, and more.@@

About the format:
Uncomfortable Talk is a series of provocative and inspirational talks about marketing & innovation and is curated by LHBS. The goal of the Uncomfortable Talk is to acknowledge about the elephant in the room, things that worked and even more importantly things that didn't work. What would you do again and what would you never repeat.
In short it's about sharing true learning and sharing a better insight into how things turned out when vision hit reality. It might be uncomfortable but these are the thoughts and the learning that will help us to progress.

RSVP:
http://www.eventbrite.de/e/how-we-lost-our-focus-while-everyone-was-celebrating-tickets-13438219075