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Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends. 

This snapshot explores wellness and fitness festivals from three different angels: 

  • fostering a sense of togetherness in a more digital, isolated world
  • leveraging the health consumer mindset of the “FitGen” 
  • providing unforgettable occasions to celebrate in the experience economy

If you want to explore how shifting customer expectations are potentially shaping your business, get in touch with us.


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