The main thing that has caused companies to fail, in my view, is that they missed the future.” Larry Page       

Innovation is not only confined to newest technologies or R&D. It is a process crucial to every business; it’s an initiative that can solve complex problems, as well as help to take advantage of emerging opportunities.

Businesses that fail to innovate, are operating inefficiently and will be at risk of losing their competitive advantage. The CEO’s are fully aware of it, in fact 97% of them say that innovation is a top priority for their business (PwC Pulse Survey). It is included in strategies, talked about during numerous meetings— but often the priority gets lost amongst daily operations. In effect, innovation is a difficult process to jumpstart, execute and follow through.

We believe, that solid knowledge requires continuous discovery and innovation requires continuous inspiration. We have draw up a toolbox that guides businesses on where, and how, to look for innovation— along with inspiration that comes from real insights, solutions coming from an actual “need,” and that respond to different external or internal factors.

Building on an excellent article from Harvard Business Review, we have elaborated on the basic principles to make it more actionable and easier for businesses to execute on.

7 Places to Look for Innovation Insight

The Toolbox Series: Innovation Insight

Please explore the full toolbox below. 


If you would like to learn more about which of these innovation insights can help your organization to respond to current challenges and how take advantage of emerging opportunities, please get in touch with us. We offer an Innovation Insights Workshop to explore opportunities, as well as complete Innovation Engagements— from Research, Ideation to Prototyping.

Joanna Bakas, Managing Partner / +49 151 6462 0741