“Digital pressure refueling” is the theme of this year’s Good School Camp Digital. Stefan Erschwendner, Managing Partner of LHBS, has been invited to share his thoughts. 

The Good School will offer participants four days of “digital pressure refueling” by offering a overview of fundamental strategic approaches to social media, as well as clear answers to questions surrounding it. As one of this year’s teachers, Stefan Erschwendner will talk about the way companies can create innovations and highlight changes by answering the question “How to integrate the new into the old?” In his lecture he will elaborate on the different types of innovation and implications for the workforce and corporate processes, as well as introduce some learnings from inspiring cases.

The Good School is a school for digital transformation; they give knowledge, skills and inspiration to new media and innovative marketing. Camp Digital is a special workshop for executives from companies, agencies and media. 

Camp Digital is held at The Good School, Hamburg from 21–24 April 2015.